Best Email Automation Tools Compared (2023)

Email marketing automation is a casual concept, and one of those things that can give you lots of assistance without estimating much effort on a day-to-day basis. For case, current data designates that businesses using automation software produce twice the number of leads than those using just broadcast emails. In other words, if you’re a business doing anything online, then this whole email marketing automation thing might be something value getting into.

To help you with that, today, we get the monster out of the room and do away with the no.1 difficulty you’re likely to face – which of the top email marketing automation tools to choose? This is where this assessment comes into play.

What to Look for in Email Marketing Automation Software

Pricing for email marketing automation platforms usually falls into two categories:

  • Pricing that bounds the number of contacts (aka subscribers)
  • Pricing that limits the number of emails sends

Some email automation tools are more exclusive when you have a large number of subscribers. E-commerce businesses classically have a large contact list which makes email service benefactors with unlimited contacts mainly striking from a pricing standpoint. Agencies and other types of businesses with fewer, high-value clients usually have a much smaller contact list and are therefore likely to favor ESPs who only limit the number of sent emails.

Other things to look out for in an email automation podium:

  • Contact management with a list and a tag cataloging
  • CMS & website integrations that include visitor tracking
  • Cross-publicity messaging tools like SMS and Live Chat
  • Ready-made and fully customizable email templates
  • Direct email messaging and autoresponders
  • Custom landing pages with opt-in forms
  • Automated workflow builder with workflow templates
  • drag-and-drop editor with the option to edit email HTML directly

Here are the top finest email marketing automation tools connected and tested.


What makes the faultless email marketing automation tool

Formerly we get into the individual tools and their pros and cons, let’s have a word on what we’re essentially looking for – what makes the best email marketing automation tools and how they are different from standard email marketing services.

There’s a handful of serious factors worth seeing:

  • The first thing we’re observing is the ability to set up progressive communication arrangements. Not just stuff like, “a person who subscribes gets a gift end.”
  • We need something where different emails can be sent founded on the person’s motion or idleness, with diverse communication paths going on at the same time, and with the same person probably taking part in multiple such ways at the same time as well.
  • We also need progressive statistics. Those not only contain clicks/conversions on separate emails, but the competence of a whole order, indicating bottlenecks in announcements (where people usually drop off), and so on.
  • Also related to stats, we need to see something like “subscriber personas” – a panel where we can check how an agreed person interrelates with our messages, the orders they went through, their engagement throughout, etc.
  • Lastly, the addition of e-commerce is key. After all, if we can advantage of automated emails anywhere, it’s for sure in e-commerce. You want to be gifted to send emails when someone buys, deserts a cart, buys convinced products, visits a product page multiple times but doesn’t buy (maybe send them a discount code), etc.

With that out of the way, here are the best email marketing automation tools that we’ve preferred for this assessment:

Sendinblue advertising automation

Sendinblue is thoughtful about its features. Like, solemn! They even have a detached section for automation in the main menu, but that’s just the landfill of the iceberg. Sendinblue lets you generate multiple workflows and have them all running in parallel to each other. They can even work on the same lists of contacts. And you can connect them into a chain (a contact finishes one workflow and gets into another) – this is not a standard feature amongst the others of the best email marketing automation tools.

To start each workflow, Sendinblue permits you to pick from a handful of entry points:

  • email activity” comprises both the bustle of campaign emails as well as transactional emails
  • “Contact details” has things like birthday, contact added to a list, and other
  • “Website activity” comprises things like visiting a page, clicking on a precise link, and other events

Remarkably, workflows can have multiple entry points.

Then, you can add several actions and conditions based on what you want to do:

As you can see, Sendinblue works cross-platform, and “send an email” is just one of the things you can activate. Also, the attendance of an “if” clause permits you to do fairly awesome stuff. For example, you can send one email if the contact believed you, and another if they didn’t—or one email if they clicked on some link, and another if they didn’t. The options are boundless.

Pricing: On the Free plan, Sendinblue delivers audience segmentation, signup forms, a sales CRM, page tracking, and marketing automation workflows for up to 2,000 contacts with a sending limit of 300 emails per day. Paid plans with no daily sending confines start at $25/month. Unlimited automation and full landscapes start at $65/month.

Mailchimp advertising automation

The way I’d recap Mailchimp‘s marketing automation method is by saying that you do indeed get a big number of likely automation that you can use, but it’s all quite shallow.

And don’t get me wrong, Mailchimp is countless at what it does, but you just don’t get a lot of depth as to how you can automate statements.

Here’s what I mean; Mailchimp will let you do loads of things:

  • send a welcome arrangement to new subscribers
  • birthday emails with whatever satisfied (like a coupon)
  • onboarding series or educational courses
  • improve abandoned carts
  • follow up on purchases
  • customize order notifications from your store
  • contact first-time customers
  • reward common buyers
  • re-engage with inactive customers


To make that occur, you get to use several inductions such as “opened campaign” or “clicked campaign” 

However, what you can’t do is have parallel arrangements based on “if” clauses. And you also can’t easily connect different orders.

Though “parallel sequences” might sound like a progressive feature, they can be pretty useful even in simple situations. For occurrence, let’s say you’re sending a welcome email, and then you’d like to send the next email in the classification if someone opened the original welcome, but an additional email if they didn’t.

As far as I tried, you can’t do that in Mailchimp.

On the plus side, you do get several ready-made automation where Mailchimp advises exact triggers based on what you want to do (like sending a welcome sequence or an uncontrolled cart series). This speeds things up a lot.

Pricing: Mailchimp’s free plan originates with a marketing CRM, website builder, forms, landing pages, and a monthly limit of 2,500 email sends (500 sends/day) and 500 contacts. Sounds limited? Check out the best Mailchimp replacements.

Its Important plan starts at $13/month with limited customer journey charting. 

Mailchimp only really develops a modern email automation tool when you upgrade to its Premium plan — which starts at $350/month and unlock its progressive segmentation, A/B testing, and relative broadcasting features.

Drip advertising automation

I have to say; I do enjoy Drip takes on promotion automation very much. They seem like a two-fold solution that can be used both by learners of the idea, as well as power users who need more from their automation tools.

Drip divides its automation department into two sections: Rubrics and Roadmaps.

Rubrics are essentially Drip’s version of “if this then that.” As in, you set induction and then a corresponding action.

What’s chiefly cool here is that triggers can come from manifold directions, including something happening on your website (visiting a page, etc.), your e-commerce platform, Facebook, PayPal, and tens of other platforms. Based on the foundation, numerous events can develop a trigger.

Moreover, if you don’t want the trigger to apply to one and all, you can use filters to make sure the subscriber matches the given criteria (e.g., has been dynamic with your emails, is taking part in a certain crusade, and much more).

Then, on the other end, you have a set of actions that can be achieved. This ranges from things like adding a tag to the subscriber’s profile, sending a one-off email, adding them to a new movement, and so on.

Overall, Drip is very imposing in how it tactics the topic of advertising automation and how easy to use it makes everything. This will be a countless tool for you if you escalate boundaries that make the setup procedure straightforward.

Pricing: Drip has the most straightforward pricing structure: $39/month for all its features with a 2,500 contacts limit and unlimited email sends. 

However, sending limits are compulsory when email senders hit 30,000 contacts which makes this cheap app much more costly at scale.

ConvertKit advertising automation

ConvertKit was built chiefly as an email marketing tool for bloggers, but in its present stage, it can serve e-commerce stores and other business places as well.

The automation module is abridged in boundary yet powerful. You can generate your automation based on a handful of inductions and then also set distinct rules that put humbler automation in motion (very similar to Drip).

There are four chief kinds of triggers you can use: the subscriber joining a form, getting a tag added, custom field value altering, and purchasing trendy.

Then, you can connect that trigger to any number of Events, Actions, and Conditions.

  • Actions are things like sending an email order (or single email), adding or eliminating a tag, adding a delay, moving the subscriber to another list, setting some custom field value,
  • Circumstances are “if” clauses based on tag or custom field values,
  • Proceedings are essentially additional triggers that can speed up the automation workflow.

By combining those, you can generate whatever automation arrangements you wish. Like the classic welcome arrangement that I built here:

Pricing: There’s a free plan and paid plans start from $9/month.

Mailjet advertising automation

At this point, Mailjet bargains only basic tools for marketing automation, though you can bounce them out with some originality.

Essentially, all you can do is:

  • send arrangements for onboarding new users (welcome them),
  • activating an arrangement when a contact quality changes,
  • send an arrangement on a specific date.

That second one is what gives you some room if you use tags (called properties) for associates. You can, for occurrence, add a tag like “customer” and set it to “true” when someone buys for the first time. Then send them an email order when that occurs. Necessitates some gymnastics, though.

The main disadvantage here is that you don’t get any “if” clauses, so you can’t build progressive workflows based on different issues. Also, if you want to participate in e-commerce, there’s no built-in instrument for that. The only way to get those additions is via Zapier.

Overall, Mailjet is more of a device for other email marketing purposes and offers only basic marketing automation features. Here’s more on Mailjet’s automation aptitudes.

Infusionsoft advertising automation

Infusionsoft is a total sales and promotion automation tool, and not exclusively a platform for email marketing. You can imagine many more features here, which is also what clarifies the (high) price.

What I’m getting at is that there are many decent reasons why you might reflect on giving Infusionsoft a try, but let’s just focus on the email automation side of things for now. Getting to those automation features of Infusionsoft, though, is not as straightforward, which is also perhaps a result of the tool’s wide feature set. What you need to do is set up a new movement and then contain some automation into that campaign. Once in Campaigns, you get to choose from some ready-made workflows or build your own from scrape. Each movement can be activated by an event. Those triggers can be web form submissions, tags being practical, products acquired, API calls, selections from WordPress, etc.

When it comes to what actions to take based on those gun triggers, you can do the usual things, such as applying tags, sending emails, and so on – essentially, all you’d visualize. Moreover, you can also add owners (members of your team) to convince substructures with contacts, set happenings, and let Infusionsoft keep trails of them and more.

Overall, Infusionsoft really has it all in terms of the wealth of features and dissimilar things you can do. However, it’s not particularly easy to grasp when you first get into it, and therefore I would not endorse it to beginners or small business landlords who just want to get started with some rudimentary automation. Here’s more on Infusionsoft’s automation features.

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