Email remains a significant digital marketing element, scorning the many online channels. Our suggested, tested choices will help your small business perform a successful campaign. Despite the proliferation of new channels, email is a vital tool for digital marketers. Beyond direct advertising, email gives marketer’s exclusive opportunities to involve customers with newsletters, surveys, and unusual offers. It’s an established method of growing customer attainment, retaining, and engagement. But to flourish at email marketing means being planned, and for that, you’ll need tools to help you compose, send, and track email, plus participate in email movement data with your other backend systems.
Email marketing services can do all that for you. Here we’ve gathered the best email marketing platforms we’ve tested based on their ease of use, support, and other features. Read on for our top picks, followed by everything you need to know about choosing the right platform for your business.
Your quest to find the best email newsletter software out there shouldn’t be as problematic (and long) as you walk around the globe on your feet.
The email newsletter facilities listed below were selected grounded on the following key criteria:
- Affordability
- Ease of use
- Rich email template library
- Segmentation selections
- Comprehensive reporting
Why use distinct tools for email marketing?
Email marketing services are providers that help you generate, target, and deliver messages to your spectators. These messages can be of different types: newsletters, promotional and lead-nurturing emails, transactional emails, etc.
Can you do the same on your own? Sometimes, business people wonder whether their in-house developers can shape a mailing system from scraping or even whether they can send crusades from their Gmail accounts. Strictly, yes. We have an article with commands on how to send mass emails in Gmail and Outlook. And your developer can generate a piece of software for sending emails to a list of contacts. So, it looks like it’s enough.
Your quest to find the best email newsletter software out there shouldn’t be as problematic (and long) as you walk around the globe on your feet.
The email newsletter facilities listed below were selected grounded on the following key criteria:
- Affordability
- Ease of use
- Rich email template library
- Segmentation selections
- Comprehensive reporting
Mailchimp is the best overall email marketing software because it has the landscapes that most businesses need, without being overly complicated or unclear. Businesses can schedule campaigns, A/B test copy, and get reports that embrace open rates, click-through rates, unsubscribe rates, and more. Plus, it has the most substantial free-forever plans of the software we tested.
Mailchimp’s inspired tools are well-designed. There are hundreds of pre-designed email templates to choose from, plus a gratified studio where you can store and edit all your images, a creative associate that uses the power of AI to create on-brand designs, a subject line assistant to help you improve your subject lines, and more.
It has a good library of pre-built templates for all the automation (abandoned cart reminders, re-engagement emails, etc.). Other cool features comprise a Customer Journey Builder and prognostic list segmentation.
Pros
- Free-forever plan (up to 500 contacts)
- Easy to build and modify campaigns
- Clear reporting that helps enhance future sends
- Participates with hundreds of software platforms
Cons
- Pricey for larger contact lists (more than 150k subscribers)
- Very incomplete phone support
- Not intended for advanced marketing teams
Pricing: Mailchimp’s free plan comprises up to 500 contacts and up to 2,500 monthly email sends.2 Its platform is one of the calmest to get used to with drag-and-drop features that allow you to formalize your emails. Aside from its free plan, there are also three paid plans, which differ in cost based on how many subscribers you have (nonprofits receive a 15% discount):
- Essentials: $13+ per month
- Standard: $20+ per month
- Premium: $350+ per month
ActiveCampaign is the best email marketing software for mechanization because it has hundreds of pre-built robotics that help you engrave campaigns for each subscriber. There are help guides throughout the platform as you’re receiving things set up, plus ActiveCampaign’s customer sustenance is fast and friendly.
But what makes this platform distinct is its progressive automation competencies. The machine learning-powered automation builder is the stretch we’ve seen and has some cultured features that other tools lack. You can set up multifaceted workflows and create modified experiences for your customers at every touchpoint.
Emails can be activated based on things like purchases, site visits, engagements, etc. You can even pull data from other digital channels like social media and live chat and feed it back into your mechanizations. And if you don’t want to mess around building automation from scratch, you can take advantage of the platform’s rich catalog of hundreds of pre-built templates.
There is ready-made automation for things like abandoned cart emails, 7-day welcome series, and more — plus hundreds more in the marketplace.
Pros
- Great automation features that shorten customer relations
- Helpful, approachable, and fast customer support
- All plan levels include data migration and application services
- Has 870+ integrations with the most popular software
Cons
- The learning curve can be a challenge
- The lite plan is very incomplete (and includes ActiveCampaign branding)
- Plans rapidly jump in price with the number of contacts
Pricing: There’s a 14-day free trial to test the software. After that, you will need to subscribe to one of the four paid plans, which you can pay monthly or annually. The discount for paying annually ranges from 15% to 40% depending on the plan. The cost of each plan also depends on how many contacts you have (nonprofits get 20% off).4
- Lite: $15+ per month
- Plus: $70+ per month
- Professional: $187+ per month
- Enterprise: Contact for information
MailerLite
MailerLite is the calmest email marketing software to use because it has a drag-and-drop border that makes it fun and instinctive to create the project you want. Easiness is at the heart of the company’s mission, which is why the software has a clean and efficient look. MailerLite has intended a superior user-friendly platform, making it the best prime for ease of use. If users’ knowledge any problems, there is email support to answer questions and troubleshoot.
Pros
- The drag-and-drop border makes it easy to design emails
- Free plan for up to 1,000 contacts
- Email support
- Lots of email templates to choose from
Cons
- Doesn’t contain CRM functionalities (Though it allows for mixing)
- Limited integrations
- Need to deliver a lot of company information to get an account set up
Pricing: It offers a free-forever plan that includes 1,000 subscribers and 12,000 email sends.6 If you need more bandwidth or want more progressive features (like the ability to remove MailerLite branding), there is a paid plan. The cost depends on how many subscribers you have. You can pay monthly or annually, but with an annual plan, you get a 15% discount. Nonprofits also receive a 30% discount.7 Here’s a breakdown of the cost:
- Up to 1,000 contacts: $10 per month
- 1,001 to 2,500 contacts: $17 per month
- 2,501 to 5,000 contacts: $32 per month
- 5,001 to 10,000 contacts: $54 per month
HubSpot
HubSpot might be overkill if you just want to create simple newsletters. But if you’re looking for an all-in-one marketing mechanization solution, it’s a countless choice. You can use it to accomplish all your customer connections and marketing movements, it’s a great choice. There are various ‘hubs’ to choose from depending on what software you need. For email marketing and newsletters, choose their marketing hub. Higher-tier plans are luxurious but their entry-level plan is reasonable even for small businesses.
Hubspot combines all of your advertising activities in one place so you can have a federal view of how contacts cooperate with your website, Google ads, social media, and email marketing. It delivers insights into the buyer’s journey, helping business holders better tailor their marketing labors for success. The platform contains a robust training platform that not only reviews how to use the system but also highlights the best performance for fruitful marketing campaigns.
Pros
- Full marketing suite with CRM, social media, blogging, as well as email advertising capabilities
- The email health tab helps keep deliverability rates on track
- Only pay for the contacts you are marketing to
- Track leads throughout their buying journey
- Helpful online exercise resources
Cons
- Does not have a free-forever plan or a low-cost plan
- Not for businesses severely looking for email marketing tools
- Difficult to participate in a separate CRM, like Salesforce or Pipedrive
- The steep learning curve to fully unlock the marketing possible
Pricing: There’s a 14-day free trial, and then you’ll have to promise to one of their three paid plans. While it’s free to store limitless contacts, once the number you email exceeds the encompassed amount, you will have to pay an additional fee. Save 10% on the first two plans if you pay annually.8
(The Enterprise plan must be paid annually.)
- Starter (up to 1,000 contacts): $45 per month
- Professional (up to 2,000 contacts): $800 per month
- Enterprise (up to 10,000 contacts): $3,600 per month
Moosend
Moosend is the best reasonable option not only because its paid plans cost less than most on the market, but also because you can pay moreover on the number of subscribers or by the number of emails sent, contingent on which option is inexpensive for you. Plus, its tools are user-friendly and make it easy to get good-looking and appropriate emails out to your addressees.
You can also use ‘conditional blocks’ to show exclusive content based on the subscriber profile and launch more modified crusades. And if you don’t want to build your newsletters from scratch, you can browse Moosend’s catalog of designer-made templates and modify them as needed. Another feature we like is Moosend’s AI-powered subject line generator, Refine. It helps you to create subject lines that drive more opens and clicks, approximations of how well they’ll perform and delivers suggestions on how to advance.
Moosend has a humble drag-and-drop editor that helps you to build stunning, rich multimedia email newsletters without any HTML knowledge. You can add images, videos, and tons of collaborating elements.
Pros
- Deepest plan costs
- Option to pay only when you send emails
- Easy to modify templates or use one from the template library
Cons
- Can’t send emails from a Gmail or Hotmail address
- Less-sophisticated user boundary
- Limited additions
Price: Moosend offers a Pro Plan and an Enterprise plan with tier-up pricing. You’ll need to contact Moosend for Enterprise plan pricing. The Pro Plan is priced based on the number of subscribers. Below is the cost if you pay monthly, but you’ll receive a 20% discount for annual billing. You’ll also obtain a 25% discount if you’re a nonprofit.
Below are the first six tiers of plans obtainable:
0 to 500 subscribers: $9 per month
501 to 1,000 subscribers: $16 per month
1,001 to 2,000 subscribers: $24 per month
2,001 to 3,000 subscribers: $32 per month
3,001 to 5,000 subscribers: $48 per month
5,001 to 8,000 subscribers: $64 per month
Drip
Drip is the finest email marketing software for e-commerce businesses because of its urbane workflows combined with progressive list subdivision. This grouping means that subscribers obtain personalized emails activated by their shopping performances on your site and receive timely follow-ups based on how they interrelate with your emails.
Drip is built for e-commerce, which means its systems, email templates, and lead generation forms are intended with e-commerce’s best performance in mind. It comprises progressive segmentation and customization that permits you to hyper-target your movements to upsurge user engagement.
Pros
- Simple yet powerful drip campaigns
- Easy to set up and use
- Outstanding customer support
- Classy contact list segmentation
Cons
- Lacks a few key integrations
- No drag-and-drop functionality for designing templates
- Very imperfect support options.
Pricing: Drip has a 14-day able trial and has one plan that ranges from $39 to $1,899 per month contingent on how many contacts are in your account. Here are a few of the price points:
- 2,500 contacts: $39 per month
- 10,000 contacts: $154 per month
- 170,000 contacts: $1,899 per month
For costs above this number of contacts, it’s best to get particulars straight from the website. The tier upscale goes up to 170,000 contacts for $1,899 before you need to contact them for custom initiative pricing.