When your resources are incomplete, you want to be sure that you’re not worsening any of your valuable time and money when starting a business. But when it comes to marketing, your business can’t afford to ignore a tool as valuable as email marketing. But with so many other ways to reach your customers, why should you be relying on email marketing anyway? Is it even worth it? In short: yes. The impression of email marketing can do much more than just get messages into inboxes. There’s a lot of buzzes nearby email marketing and its welfare, but what do the email marketing stats propose? Well, the numbers say it all when it comes to showing the dependability of email marketing. P.S. If you want to become an email marketing master, don’t forget to check out our email marketing approach guide. Let’s look at what email marketing is, and then jump on to the top email marketing stats you need to know in 2023.
What is Email Marketing?
Email marketing is the use of email to encourage harvests or services. But it’s not just imperfect to that. You can use email marketing to progress relations with current customers, and/or reach out to possible customers. Email marketing permits businesses to keep their customers conversant, and to modify their marketing messages consequently. Think of it as one of the most cost-effective and conversion-rich forms of digital marketing today. It’s strong, convincing, and gets your e-commerce store great results.
Here’s a list of interesting email marketing figures that go to show just how respected email marketing is.
- The Extensive Usage of Email
The email has made its way from being simple messages between researchers to widespread global usage. In 2022, the number of email users worldwide was forecast at 4.3 billion (Statista, 2021). This figure is set to grow to 4.6 billion in 2025, making up more than half of the predictable world populace. This measurement shows that email marketing is an occasion that brands shouldn’t be misplaced.
If you’re doing business in the industrialized world, your customers are using email, and you should be as well. No matter how small your business is, you have the power to reach people through email marketing 24 hours a day, 365 days a year. The benefit of abridged time and exertion that comes with email can help you structure your email marketing approach more healthily and attach with your spectators in a prompt.
- Billions of Emails Are Sent Daily
In 2022 alone, 333.2 billion emails were predicted to have been sent and established each day (Statista, 2021). That’s an astounding amount of daily emails.
That’s not all. This figure is also expected to increase to over 375 billion by 2025. This email marketing statistic will likely prove to you that email marketing isn’t going anywhere soon. It’s growing. Over the years, many new forms of communication have appeared. Notwithstanding this emergence, email marketing has continued strong and is continuing to grow. With this email marketing stat in mind, it’s hard to disregard the possibility of a great email marketing movement.
- Email Brings a Strong Return on Speculation
There’s no wonder that with the widespread admiration and certain welfare of email marketing, the return on speculation is enormous. A well-thought-out email marketing policy will make you money. For every $1 you spend on email marketing, you can visualize an average return of $40 (Omnisend, 2022). There are loads of email marketing charities, but this one confidently tops the charts for keeping your business steady. The ROI of email marketing is also suggestively more advanced than other channels. In contrast, the ROI of SEO and keyword ads are $22.24 and $17, correspondingly.
- Use of Email for Content Distribution
With such a strong ROI, it should come as no wonder that email marketing is one of marketers’ favorite gratified delivery methods. The latest statistics show that as many as 69 percent of marketers use email marketing to distribute their gratification (Content Marketing Institute, 2022). This makes email the third most popular content distribution channel, just behind a company’s website and blog, with 90 percent and 78 percent, correspondingly. It’s also ahead of other platforms like events—be it virtual or in-person—and online communities.
Email marketing offers so many benefits as a gratified delivery channel that marketers aren’t just using it organically—more than one-third of them (35 percent) are also attractive in paid partnerships to promote their content to their partners’ email databases. Email is so popular among marketers that email appointment is one of the top metrics to appraise content performance. 83 percent of marketers say they look at email engagement metrics such as open rates, click rates, and downloads to regulate how successful a piece of gratification is, more so than adaptations and social media analytics.
- Email Marketing Helps to Produce Your Business
Email continues to be the main driver of customer holding and attainment for small and midsize businesses. According to the data, 81% of SMBs still rely on email as their primary customer attainment channel, and 80% for retention (Emarsys, 2018). There might be a lot of talk about social media, and likes, shares, and tweets, but that doesn’t mean that email marketing is becoming any less appreciated. Research findings from this study show that email marketing tops the chart in the judgment of organic search, paid search, and social media when it comes to customer achievement and retaining. Not to say that Facebook isn’t significant for your business, but if you’re looking for direct influence and reach, there’s no struggle with email marketing.
- Welcome Emails Have a High Open Rate
Open rates are one of the best ways to tell how well your email marketing approach is performing. This shows how many people are inaugural your email. After all, who doesn’t want their email marketing movement to work wonders? But what fraction of your spectators even open the emails that they get? Let’s talk stats. The average email open rate for businesses across all industries is 19.7% (GetResponse, 2022). You can use this to your benefit when you’re building your email campaign for your mounting spectators. Welcome emails, however, have a much advanced open rate of 68.6%, which highlights their position. With such a high open rate, brands may want to reflect by slipping in some useful information they want their spectators to know about in the welcome emails.
- Personalization Works Miracles for Email
As the preceding stat shows, the average email open rate is 20.81%. But if you monogram your emails, you’ll start to see the unbelievable influence that personalization can have. Emails with modified subject lines produce 50% higher open rates (Yes Lifecycle Marketing, 2019). So, countless email marketing tips would be to modify your salutation and subject line to comprise separate names when you send out emails. If that’s too much of a task, you could try initialing your emails with the company’s name, industry, or a topic of attention.
- The Power of Abandoned Cart Emails
An uncontrolled cart email is a follow-up email sent to someone who has added items to their cart, and grown through a part of the checkout, but then left the site without acquiring the items. A lot of people put items in their online shopping cart, only to then leave without finishing the purchase. Your business could work around this by sending unrestricted cart emails and recovering your loss probably for dealings.
Do recklessness cart emails work? The statistic is here to back this entitlement up. Sending three uncontrolled cart emails results in 69% more orders than a single email (Omnisend, 2018). This type of e-commerce email is one of the most effective for increasing income.
- Cooperative Emails Are the Way Forward
Your emails should generate user engagement. Gone are the days when your email marketing crusade needs to be imperfect to a newsletter format. Marketers are looking for healthier engagement in the form of collaborating content. Reports have shown that adding videos to your email can upsurge click rates by 300% (Martech Consultant, 2017). That’s a shocking number. Marketers also tend to embrace sliders, folding menus, and GIFs to make their emails look recovered to customers. Also, don’t forget to make sure that all of your collaborating emails are enhanced for mobile devices.
- Customers Like to Hear from You
When observing the frequency with which consumers would like to obtain brand emails, 49% (Statista, 2017) of consumers said that they would like to obtain promotional emails from their favorite brands every week. This email marketing number is particularly handy when you’re worrying about sending emails to your customers too often. Your spectators like to hear from you, and seemingly, they’re happy to hear from you via email.
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